During the COVID-19 outbreak, Content writing is in the trend as social distancing is required, and people are expected to work from home. So the demand for content writers is multiplying in the market. Nowadays, SEO content writing is in high demand; People develop their career as a professional content writer, writing various contents for different businesses. They are required to write articles with keywords and SEO rich content.
WHAT IS CONTENT WRITING AND WHAT DO CONTENT WRITERS DO?
Content writing includes planning, writing, and editing content. Content writing may revolve around the script for videos or podcasts, content for specific platforms, articles, and blog posts. In short, it is writing about a topic assigned by a client and is written according to the demands of the client.
And who are content writers? They are writers who create engaging content for online use. Content writers produce relevant content keeping the keywords in mind that intended to improve a website’s SEO.
BENEFITS YOU CAN GET FROM CONTENT WRITING?
Content writing requires a lot of research work, which allows you to learn something new every day. It helps you boost up your general knowledge. Content writing increases your creativity as you are required to compose such a content which will engage the reader’s interest throughout your content.
Another benefit you get is, it allows you to improve your vocabulary to a great extent. So, it is effective in both work and cost.
EFFECTIVE CONTENT WRITING? HOW TO WRITE ONE?
What is effective content writing? Content writing is effective if it catches the readers’ interest keeps him engaged throughout the content. Content writing should have the following key qualities to be effective;
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Compelling:
The content should be compelling, grabbing the attention of the targeted audience.
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Fulfilling:
The audience should find content fulfilling. The content should deliver the message that the title requires. This increases the chance of further distribution of content among people.
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Convenient:
The readers should find the content convenient to read and understand. In case of any complex information, a proper illustration should be attached to it for a better understanding.
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Efficient:
An effective content maximizes efficiency by delivering all the necessary information at a reasonable cost. Proper planning is required for lowering the cost of research work needed for effective content writing.
Effective content needs to be interesting, ask yourself why the audience would want to read your content and approach the sources like a reporter. Create a point of view that will make your content stand out from other related content.
Use an elegant writing style that will spread your idea effectively and make the world a more beautiful place. Here are some easy step by step guides for writing effective content that will keep your readers hooked:
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A HEAD-TURNING TITTLE:
A killer headline will spark the interest of the audience, grabbing their attention, making them want to learn more about your content. A head-turning title will make your content stand out from other similar contents.
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A HOOK TO GRAB THE ATTENTION OF YOUR READERS:
You have a few seconds to keep the audience hooked up to your content after a killer title. Interesting hooks intrigue your readers and drive them to the main point of the content.
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DO LOTS OF RESEARCH:
A lot of research is required for intensive knowledge regarding your topic. Write down the key pointers about your idea and research about them. Increase the credibility of your content by including statistics to support your claim
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STICK TO THE POINT:
You should compose a content that revolves around a key message. Try not to mix different ideas in a single content piece and do not wander to various topics.
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BE CREATIVE & HAVE A UNIQUE WRITING STYLE:
Create content that stands out from those already available on the internet. Write in a unique, elegant tone and create a difference by giving a makeover to your content.
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OPTIMIZE YOUR CONTENT AND KEEP IT SIMPLE:
Keep your content simple; don’t stretch it and make it understandable for all age groups. Optimize your content into precise passages, brief sentences, and bullets. It should be enhanced according to the latest content policies of SEO.
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CHECK, EDIT & RECHECK:
Go through your first draft and polish the rough edges of your writing. Edit your content two to three times to improve your content as much as possible as the audience won’t be hooked up to a content that has errors.
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KEEP WRITING:
Last but not least, just keep writing; you will naturally improve as you move ahead and along with it. It may seem difficult at first because everything seems difficult initially, but practice makes a man perfect.
CONTENT WRITING COURSES:
Content writing courses are certification training courses that cover all the elements required to sharpen your writing skills. These courses allow you to develop your writing skills and write a different and new genre. Content writing course teaches you how to develop an innovative content strategy that will turn the traffic to your website into leads.
There are many live sessions as well as online classes available for content writing courses, and each has its pros and cons. Still, online courses are a better choice as they allow you to learn from your computers at home and enable you to adjust it according to your routine.
CAREER OPPORTUNITY RELATED TO CONTENT WRITING:
Content writing offers a great career opportunity. You can be a professional content writer, writing for different businesses. Nowadays, people are hiring content writers for their youtube videos and web pages. It allows you to work at home without going through the hassle of transport and offering both part-time and full-time jobs. Different fields related to content writing are:
- Marketing content
- Public relations writing
- Web content
- Technical writing
- Other content writing fields include news, health, inspiration, fashion, and lifestyle writing.
So, content writing is a field for you if you love reading and writing a lot. Especially if you are good at the imaginative part and can express well with words, surely you can qualify as a good content writer.
